This article is written from a Real World point of view. |
- "Animorphs is our most important new franchise. Our partnership with KFC, Pizza Hut, and Taco Bell enables us to generate enormous exposure."
- ―Leslye Schaefer, vice president of marketing and consumer products, Scholastic Entertainment (Nov. 1998)
As part of the marketing license by Scholastic between 1998-1999, three Yum! Brands, Inc. fast food restaurants were able to produce officially licensed toys based on the popular Animorphs book series by K. A. Applegate and it's television adaptation. These three Yum! Brands franchises included KFC, Taco Bell, and Pizza Hut.
KFC[]

The KFC toys
Released in 1998, this five piece toy set was the only licensed Animorphs product to be released through KFC as a toy prize with the KFC Kids Meal.
Toy Name | Description | Toy Details from Packaging | Toy Image(s) | Packaging Image(s) |
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AnimorphsTM Puzzle Cube | Fold and unfold the puzzle cube to see different images. | Fold and unfold the puzzle cube inside and out to see different AnimorphsTM images. Once you start, you can't stop! Not suitable for children under 36 months. | ![]() |
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Animorphing Box - Rub the middle of any of the sides to see Animorphs. | Heat changing cube stylized as a Blue Box. The cube depicts cover art from: | Rub the middle area of any side of this mysterious black box to reveal six different AnimorphsTM morphing images. Watch closely, they'll change back again! For all ages. For best results, refrigerate until the cube turns black. | ![]() Image from The Unknown |
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<Thought Speak> Revealer | Read the story line on the card then use the red transparent window to see more. | Read the story line on each card. Use the red transparent window to reveal the hidden Thought Speak before moving to the next card. Not suitable for children under 36 months. | ![]() |
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Tobias Hawk Glider | Throw it and it glides. | Two hours is the time-limit on being another creature. Tobias learned the hard way. Assemble your Tobias Hawk Glider by following these instruction:
Not suitable for children under 36 months. |
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![]() Instructions ![]() Includes one area for the wings and one area for the body |
DNA Transfer Cards | Nine animal profile cards with a puzzle on their reverse side. These nine animal cards include: | Now you can help the fight against the Yeerks! Acquire DNA of nine animals by using these DNA Transfer cards. Simply rub the card and check to make sure you have acquired the DNA. The backs of the cards can be put together to solve a puzzle. (Puzzle solution located on the back of the DNA instruction sheet.) Not suitable for children under 36 months. | ![]() Front ![]() Back |
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Gallery[]
Animorphing Cube[]
Animorphs Puzzle Cube[]
Taco Bell[]

Taco Bell toys and meal bag from 1998
1998 Toys[]
Released in November 1998, this five piece toy set was the first licensed Animorphs product to be released through Taco Bell as a toy prize with the Taco Bell Kid's Meals.
Toy Name | Description | Toy Details from Packaging | Toy Image(s) | Packaging Image(s) |
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Yeerk on the Brain | Magnetic brain maze - with the magnetic finger provided, move the Yeerk across the brain to solve the maze. | The Yeerks are among us. They get in the brains of human beings. They can get anyone. Even you!
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Animorpher | Mirror image changer stylized as a Blue Box. | There is only one way to resist the invasion and it's up to you to save the world. The power is in your hands. Time to mee the tiger.
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Andalite Beam | Changing image projector shaped like an Andalite Dome ship. | Inside this Andalite Dome Ship, a powerful light reveals the secret transformation that will change the world. Release the Beast.
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![]() ![]() Changing projected image |
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Claw to Hand Watch | Clock with timer held by morphing raptor claw with clip. | As an Animorphs, you have the power to become any creature you touch. But there's a serious time limit. Ignore it and you may never be human again. Two hours max.
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Animorphing Sphere | Picture changing ball. This was the toy given to those under age 3. | Do you ever wish you could fly away? You would if you were in charge of protecting Earth from evali alien slugs. Ride the sky.
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1999 Toys[]

All 5 Taco Bell transforming toys
Released between September 13, 1999 to October 10, 1999, this five piece toy set was the second licensed Animorphs product to be released through Taco Bell as a toy prize with the Taco Bell Kid's Meals.
Toy Name | Description | Toy Details from Packaging | Toy Image(s) | Packaging Image(s) |
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Cassie/Anteater | Transforming human to anteater action figure. | Possible Cassie action figure becomes an anteater on a secret mission!
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![]() Human mode ![]() Anteater mode |
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Tobias/Hawk | Non-transforming action figure with glow-in-the-dark human figure inside a transparent hawk body. This was the toy given to those under age 3. | -- | ![]() |
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Marco/Shark | Transforming human to hammerhead shark action figure. | Poseable Marco action figure becomes a cunning shark! Watch the shark's temperature sensitive body change color!
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![]() Human mode ![]() Shark mode |
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Rachel/Fly | Transforming human to fly action figure. | Poseable Rachel action figure becomes a fly to spy on alien enemies!
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![]() Human mode ![]() Fly mode |
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Jake/Lizard | Transforming human to lizard action figure. | Poseable Jake action figure becomes a lizard for a quick getaway! Lizard's sides are removable!
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![]() Human mode ![]() Lizard mode |
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Gallery[]
Pizza Hut[]
1998-1999 Toys[]

Pizza Hut toys table tent
- "My full name is Aximili-Esgarrouth-Isthill.
I am a young Andalite. And I am always hungry.
Humans call their Earth food stations restaurants. Restaurants are wonderful places! Some restaurants serve a wonderful food called pizza. What can I say about pizza? The crust! The sauce! The cheese! The toppings! This is perhaps one of Earth's most amazing foods.
Now, one of my very favorite restaurants has joined forces with my human friends to help defeat the Yeerks. Finally! Two worthy activities, eating pizza and saving the universe from evil, have united. Nothing will ever be the same again.
My dictionary defines "hut" as a rugged dwelling. But Pizza Hut is not rugged and no one is lucky enough to dwell there. Still, I am very glad that from from November 9, 1998 to January 4, 1999, many of the Pizza Huts will be serving Animorphs stuff with their Kids' Meals. In addition, the place mats will be printed with Animorphs activities to keep you busy when the pizza is gone. Amazing. Zing." - ―Ax
Released between November 9, 1998 to January 4, 1999, this five piece toy set was the first licensed Animorphs product to be released through Pizza Hut as a toy prize with the Pizza Hut Kid's Pack.
Toy Name | Description | Toy Details from Packaging | Toy Image(s) | Packaging Image(s) |
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Jake Animarker | Two felt pen markers (one with invisible ink and one with revealing highlighter) stylized to look like Jake's human head morphing into a tiger's. | Write secret messages to your friends that the Yeerks can't read. Only a fellow Animorph can decode it!
Write secret messages in invisible ink to your friends! Allow clear ink to dry before decoding message.
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Rachel Animarker | Two felt pen markers (one with invisible ink and one with revealing highlighter) stylized to look like Rachel's human head morphing into a bear's. | Write secret messages to your friends that the Yeerks can't read. Only a fellow Animorph can decode it!
Write secret messages in invisible ink to your friends! Allow clear ink to dry before decoding message.
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Tobias Anistamper | Hawk on a pedestal stamp. Rolling it reveals a silhouette of Tobias morphing into a hawk in orange ink. Wings flap as it rolls. | Roll the Anistampers across paper to see cool Animorphs patterns. If the stamper becomes dry, add 1-2 drops of water. And don't forget to replace the cap!
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Yeerk Anistamper | Yeerk shaped stamp. Rolling it reveals the message <DON'T BE A YEERK> in green ink. Legs wiggles as it rolls. | Roll the Anistampers across paper to see cool Animorphs patterns. If the stamper becomes dry, add 1-2 drops of water. And don't forget to replace the cap!
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Yeerk Pool Ship Squirter | A rubber ball stylized like the Yeerk Pool Ship. This was the toy for children under 36 months. | -- | ![]() ![]() ![]() |
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1999 Toy[]
Released in 1999, this toy was the second licensed Animorphs product to be released through Pizza Hut.
Toy Name | Description | Toy Details from Packaging | Toy Image(s) | Packaging Image(s) |
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Animorphs Travel Game | Small Animorphs-themed board game. | Game Rules:
Symbols:
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Gallery[]
External Links[]
- 1999 Taco Bell toys advertised on scholastic.com/animorphs
- Pizza Hut toys advertised on scholastic.com/animorphs
- More Animorphs! Published November 1, 1998
Merchandise | ||
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Calendars | Animorphs 1999 Calendar | Animorphs 2000 Calendar | Animorphs Student Planner | |
Video Games | List of Animorphs games | Animorphs (GBC Game) | Animorphs: Know the Secret | Animorphs: Shattered Reality | |
Games/Puzzles | The Invasion Game (Board Game) | Customizable Card Game | Animorphs Jigsaw Puzzles | Animorphs Travel Game | |
Toys | Animorphs Fast Food Merchandise | Animorphs: Transformers | Animorphs Kites | |
Book Clubs | Animorphs Alliance | Animorphs Sanctuary | Scholastic Book Orders | |
Meet the Stars of Animorphs | Nickelodeon Magazine | Disney Adventures Magazine | Sci-Fi Teen Magazine | Italian Animorphs Books | ||
School Supplies | Animorphs School Folders | Antioch Animorphs Products | Animorphs Promotional Items | Animorphs Posters |